At Noorish, we believe that travel is much more than just visiting new places and sightseeing—it’s about nourishment, connection, and renewal. Beyond being a boutique travel agency, we are a community of travel curators, experience designers, hoteliers, farmers, chefs, cooperatives, community builders, healers, who share the same passion for hosting, cooking, indulging, sharing, enjoying soulful company, and celebrating the gift of life. Founded with a mission to curate journeys that nourish the senses, mind, and soul, Noorish offers immersive and meaningful travel experiences that blend gastronomy, wellness, learning, and spirituality. Noor in Arabic and for mystics stands for the Eternal Light of Love, hence our inclination to spell the verb « nourish » slighly differently. 😉 We also feel it represents our identity as a healthy blend of East and West.

Rooted in the tradition  of Moroccan hospitality and inspired by universal values of peace, unity, and self-discovery, our meticulously designed tours and retreats invite travelers to slow down, reflect, and embrace the deeper essence of each destination. From mystical landscapes and ancient wisdom to shared meals and soulful companionship, every Noorish journey is an opportunity to reconnect—with yourself, with nature, with the Universe, with others, and with the world.

With years of expertise in spiritual heritage, wellness, agro-ecotourism, and cultural immersion, our team ensures that every experience is authentic, enriching, « noorishing » and transformative. Whether it’s a Ramadan retreat, a Sufi-inspired journey, a family reunion, or a custom-designed adventure, Noorish is your gateway to travel with purpose and heart.

Let’s embark on a journey that goes beyond the ordinary—one filled with light, meaning, and soulful connections.